E-commerce growth
consulting for DTC
brands.
FS Commerce is a consulting practice working with direct-to-consumer brands on growth, performance marketing, and the day-to-day operations of running a store.
Growth
Strategy & roadmap
Paid
Performance marketing
Ops
Scaling DTC
Retainer
Engagement model
Apparel & fashion industry
Home & lifestyle industry
Health & wellness industry
Beauty & skincare industry
Food & beverage industry
Accessories industry
Outdoor & sports industry
Apparel & fashion industry
Home & lifestyle industry
Health & wellness industry
Beauty & skincare industry
Food & beverage industry
Accessories industry
Outdoor & sports industry
01Services
Six workstreams. One team.
Services offered — e-commerce growth consulting for DTC brands.
01
Growth strategy & roadmap
Planning · Channel mix · Quarterly goals
Building a clear e-commerce growth roadmap: what to focus on, in what order, and how to measure progress quarter by quarter.
Service
02
Performance marketing
Paid acquisition · Retention · Scaling
Advising on paid acquisition, retention, and scaling across Meta, Google, and TikTok. Budget planning, creative guidance, and weekly reviews.
Service
03
Operational consulting
Early revenue to mid-market
Supporting DTC brands as they scale from early revenue to mid-market — process, team structure, and the operational basics of a growing store.
Service
04
Data & conversion optimization
Analytics · CRO · Reporting
Reviewing store analytics, identifying conversion bottlenecks, and recommending practical improvements to product pages, checkout, and email flows.
Service
05
Shopify advisory
Setup · Apps · Maintenance
Working with brands on Shopify and similar platforms — store setup, app stack recommendations, and ongoing maintenance guidance.
Service
06
Retainer support
Weekly calls · Async advisory
Ongoing consulting support on a monthly retainer: weekly calls, async advisory, and regular reporting for the client's internal team.
Service
02Engagement
A transparent, compounding cadence.
How we work — from diagnostic to steady operating partner.
Week 1
01 — Introduction
A short call to understand the client's store, goals, and current marketing activity.
No charge. If we're a good fit, we outline a simple scope of work and a monthly fee.
Week 2
02 — Onboarding
Access to ad accounts, Shopify, and email platform. A shared document of current metrics.
A written engagement letter, a signed agreement, and the first invoice by ACH or wire.
Monthly
03 — Ongoing work
Weekly check-ins, campaign management, reporting, and monthly planning sessions.
Invoiced on a monthly retainer basis. Clear deliverables and a standing agenda.
Quarterly
04 — Review
A quarterly review of results and priorities for the coming quarter.
Simple, transparent reporting. Adjust scope as the client's store and team evolve.
03About
Principal · Operator · Partner
About FS Commerce — e-commerce consulting led by Mathias Moslund.
FS Commerce is an e-commerce consulting practice working with direct-to-consumer brands — mostly on Shopify — on the things that actually move a store forward.
Led by Mathias Moslund. Each client is handled directly, without layers of account managers in between. Engagements are monthly retainers, scoped in a short written agreement, and reviewed every quarter.
The focus is narrow on purpose: growth strategy, performance marketing, and the operational side of scaling a consumer brand online.
04FAQ
The conversations we always have.
Questions worth answering before a first call.
Who does FS Commerce work with?+
Small and mid-sized e-commerce businesses, primarily in the United States, with a focus on direct-to-consumer brands operating on Shopify and similar platforms.
What services do you offer?+
E-commerce growth strategy and roadmap development, performance marketing strategy (paid acquisition, retention, scaling), operational consulting for scaling DTC brands, and data analysis and conversion optimization.
How are engagements structured?+
Multi-month strategic retainers tailored to each client's growth stage and objectives. Typical client engagements range from $2,000 to $10,000 per month.
How do clients pay?+
Retainer payments are received in USD by ACH, wire transfer, or card. All engagements are documented in a written agreement before any work begins.
Where are you based?+
California — working with clients across the US and occasionally in Europe.
How do I get started?+
Send an email to mathias(@)fs-commerce.com with a short note about your brand and what you're working on. We'll set up a short call.
05Contact
Get in touch about
your DTC brand.
mathias(@)fs-commerce.com